All companies have areas of reputational risk and we believe it’s important to be prepared. Horseshoe Communications can help you identify your short and long-term issues of concern, develop a situational plan, holding statements and stakeholder communications that will help effectively manage your communications in challenging times. We can team up to address key issues or create a process and plan that you can take forward internally.
Horseshoe Communications’ approach embraces the development, cultivation and management of the relationship between your company and your experts with the media over time. Our goal is to build trust, connection, access and transparency establishing you as a go-to resource now and in the future. We think differently than most about where our clients can offer guidance, thought leadership and support that drives a story or conversation forward.
Sample media placements and management include: Wall Street Journal, New York Times, Today Show, Good Morning America, Denver Post, Modern Healthcare.
Your news could be about a milestone, launch or leadership change. It can also be a rebrand, merger, acquisition or divestiture. Your milestones are important and they require planning, process and patience.
We work with you to plan your announcement – to celebrate, to share, to update key stakeholders. We partner to identify the audiences who matter to your business so they can celebrate or share in your news. We take the time to make sure we get the announcement right – not just for traditional media, but across all appropriate channels and to your most important audiences.
Sometimes communications processes and policies are a work in progress – maybe it’s a “build from scratch” situation, maybe just a refresh. Horseshoe Communications has developed the infrastructure for multiple communications programs and departments. We can jump in to quickly evaluate your current policies, processes and channels for effectiveness and efficiency. We will work together to develop the recommendations and plan you’ll need for a successful implementation.
Some companies benefit from part-time communications counsel, without the need for a full team. With nearly 15 years working within a corporate communications setting, Horseshoe Communications understands the dynamics of public and private corporations, can provide strategic communications counsel and planning, with an ability to also “get the work done.”